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The Global Action Figures Market size is expected to reach $15.3 billion by 2030, rising at a market growth of 8.3% CAGR during the forecast period. In the year 2022, the market attained a volume of 6,32,866.0 thousand units, experiencing a growth of 9.6% (2019-2022).
Characters from series like “Game of Thrones,” “Stranger Things,” and “Breaking Bad” have been immortalized as action figures, allowing fans to physically connect with their favorite characters. Consequently, the movie characters segment would generate approximately 15.54% share of the market by 2030. Limited edition action figures tied to the release of a blockbuster film, or a highly anticipated game generate a sense of exclusivity. Collectors, in particular, are drawn to these releases, contributing to heightened demand and often resulting in increased value over time. Thus, these factors will help expand the market.
Action figures often hold a special place in the hearts of adults who fondly remember the hours of imaginative play during their childhood. The emotional connection to these toys creates a sense of nostalgia, prompting individuals to seek out and collect figures from their past. Nostalgia is a powerful force that motivates adults to recapture the happiness and simplicity of their youth. Thus, these aspects will boost the growth of the market. Moreover, Customizable action figures empower consumers to create figures that reflect their tastes and preferences. This personalization aspect allows for developing unique and distinct figures that stand out in a collection. Individuals who enjoy artistic expression find an outlet in customizing action figures. These factors will pose lucrative growth prospects for the market.
However, Action figures are often sold with various accessories such as weapons, clothing, and props. Producing intricate accessories requires precision molding and detailing, contributing to increased material costs. Maintaining the quality of accessories is essential to meet collector expectations. This involves rigorous quality control measures during production to ensure that accessories are free from defects and match the intended design. Hence, these aspects will reduce demand in the market.
Based on end-user, the market is segmented into 9 – 15 years, up to 8 years, and 15 years & above. In 2022, the up to 8 years segment garnered a significant revenue share in the market. Some companies focus on developing action figures that not only entertain but also have educational or STEM (science, technology, engineering, and mathematics) themes. This approach aligns with the growing emphasis on educational toys for young children. Therefore, owing to these factors, there will be increased demand in the segment.
Based on type, the market is segmented into anime characters, movie characters, superheroes, and others. the superheroes segment held the largest revenue share in the market in 2022. Superheroes figures often incorporate electronic features like LED lights, sound effects, and basic programmable movements. These technological elements enhance the interactive and dynamic nature of the figures, attracting consumers who appreciate the integration of modern technology into collectibles. Thus, these factors will lead to increased demand in the segment.
On the basis of distribution channel, the market is divided into offline and online. In 2022, the offline segment witnessed the largest revenue share in the market. Organize special events or launch promotions in collaboration with retailers. This could include exclusive figure releases, autograph signings, or interactive experiences that draw customers to the physical store. Work with retailers to create limited edition action figures exclusive to their stores. This exclusivity can drive traffic to brick-and-mortar locations, creating a sense of urgency among collectors. Therefore, the segment will expand rapidly in the upcoming years.
